What is Innovation in the Hard Surface Industry?
Innovation is often defined as the creation of new or better products, services, processes, ect. How have we innovated in the world of ceramic and stone and even more importantly has it been innovation for innovation’s sake or has it been effective?
At first glance I think most people would look at the definition of innovation, then at our industry and ask how do you innovate with some of the world’s oldest building products and why would you. I would argue that if my trade or industry wasn’t so innovative we’d have done a grand injustice to our clients and ourselves.
Just last week a number of us who belong to the TTMAC started discussing how much our industry has changed over the past 30 years. Change is code for innovation when the “old guard” talk about how we used to do things. There has been a great deal of change and innovation in our industry over the past few years and that innovation has meant that a lot of installers and fabricators have not kept pace. i could list hundreds of examples but to me they distill down to the fact that some of the older ways installing ceramic tile or working with stone still work but a large number of them don’t. And understanding which of the old methods still apply and which don’t is hugely important in today’s construction industry.
High rise construction, in-floor heating and fast-track construction schedules are just a few of the challenges that rule our world. These and numerous other siesmic changes in the overall construction industry behoove us all to move forward and embrace innovation. We nned to keep pace with the needs of our clients and we can only do this if we look to improve how we apply our trade. Both in the technical aspects as well as the service aspects of what we do.