I’ve spent a lot of time researching and reviewing definitions of customer service. I think we all know when customer service is lacking but do we know what good customer service is?
In my world, I ask all our employees if they treat our clients like customers. Now that may sound simple but how many times have you had an experience with a company that leaves you wondering who the customer was? Lets remember that not all employees in a company are accustomed to dealing with the customer and if part of your “customer experience” means that you have to deal with people who are not trained to interact with the customer the experience may fall short of your expectations. When this happens all the smiling and happy people we met at the beginning of our experience will have been overshadowed by this one person.
Defining great customer service may be difficult but knowing when you have experienced poor customer service seems pretty simple.
So as a customer if you are experiencing less than exemplary service, let us know. Give us a call, fill out the customer survye on our website, send us a letter or an email. We will do our best to make things right and learn from our mistakes.