I just read Seth Godin’s blog, “Sold or Bought” and I asked myself that same question about our stone counters, are they bought from us or do we sell them.
A few customers come to see us because they want a certain type of stone counter in their home but most of our customers come to our showroom to see if they might want them. So do we sell them a product or do they buy it? I believe that our products are sold more than they are bought and I say that because I know that our sales staff spend time with their customers to both learn what would best suit their needs as well as educating the customer on the products that are available.
Stone counter-tops are not a simple, homogeneous commodity. Unless you really know a lot about stone seek out a sales person that can help sell you a counter and don’t just buy one.