Wow. I can’t believe I just asked myselef that question. How can we innovate when it comes to customer service?

We can always be better at customer service but that isn’t being innovative. Innnovation means we are bringing something new and hopefully better into the mix. What do our customers need that is different from what we are already trying to give them? How can we deliver our customer service in a manner that is better and more directed to what our customer wants?