What are customers willing to pay for? Quality – definitely. Customer Service – always. Environmentally conscious companies – maybe. Safety, ethical treatment of employees, community conscious companies???
I think we have it mixed-up. Customers shouldn’t pay for quality, quality drives sales. Customer Service? Please, without good customer service you lose customers. Environmental – We are all responsible for our environment so there might be a cost for this but we all have to really think about this one. Safety, ethical treatment of workers, community conscious companies…?
Yes, I think we all need to consider these items. There is a cost for this and although it’s not a lot, it is real and we as consumers need to think of this and act upon it.